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Going Further Since 2001!

Unleash Your Energy. Anytime, Anywhere.

In 2001, Marc Lenaerts created something bold and original — the unique taste of ATOMIC® Energy Drink. Designed to fuel both body and mind, ATOMIC quickly became the go-to boost for those pushing their limits — whether crushing a workout, grinding through late-night study sessions, or living life at full speed.

What sets us apart? It’s not just our superior taste. ATOMIC is crafted with premium ingredients and held to the highest quality standards. We’re not just another energy drink — we’re a movement.

And we didn’t stop there. In 2020, we launched the Atomic Sports Drinks range — created for athletes, fitness lovers, and anyone serious about performance, hydration, and recovery.

Wherever life takes you — the gym, the classroom, the club, or the field —
ATOMIC is your fuel to Go Further and Recover Faster.

2001

2001 - COMPANY FOUNDED

Marc Lenaerts, founder of AtomicDrinks and a true perfectionist, creates the original ATOMIC® Energy Drink Classic — a game-changer in the world of energy drinks. Designed to help you recover faster and perform better, day or night, it quickly stood out for its clean, premium formula.

No weird aftertaste. No bloating. No sticky mouth. Just pure energy with a perfect taste — smooth, refreshing, and made to fuel your lifestyle.

Atomic was never just another energy drink. From day one, it was built different.

2005

2005 - REDESIGN

The can of ATOMIC® Energy Drink Classic is redesigned to its actual design.

2009

2009 - ATOMIC SUGAR-FREE

Atomic Drinks launches besides the 6-pack and a new 355ml can, the ATOMIC® Energy Drink Sugar-Free. Unlike most Sugar-Free Drinks, the Atomic Sugar-Free has no bad light-taste but tastes the same as the original and is a huge success.

2019

2019 - NEW FLAVOURS

In 2019, we shook things up! That’s when we kicked off the creation of four bold new flavours made to fuel your vibe—Atomic Energy Tropical, Mojito, Watermelon, and Açaí Berry. Each one crafted to bring serious refreshment and unstoppable energy. This was just the beginning of a new era in taste.

2020

2020 - DEVELOPMENT OF ATOMIC SPORTS DRINKS

In 2022, we leveled up with the launch of our Atomic Sports Drink range—engineered for ultimate rehydration and performance. We dropped 6 refreshing flavours: Red Punch, Orange, Lemon, Watermelon, Pink Grapefruit, and Açaí Berry. Packed with essential minerals and salts to replenish what you lose when you sweat—this is hydration that keeps up with your hustle. 
Go Further & Recover Faster with Atomic Sports Drinks!

2025

2025 - THE ATOMIC ERA GOES FURTHER!

2025 and beyond is all about next-level moves. Atomic Drinks is charging ahead with fresh product innovations, bold market expansions, and global partnerships that are taking our energy worldwide. From new flavours to new frontiers, the Atomic energy is everywhere.

More energy. More reach. More impact.
This is just the beginning. Stay tuned. Stay Atomic.

2001 - COMPANY FOUNDED

Marc Lenaerts, founder of AtomicDrinks and a true perfectionist, creates the original ATOMIC® Energy Drink Classic — a game-changer in the world of energy drinks. Designed to help you recover faster and perform better, day or night, it quickly stood out for its clean, premium formula.

No weird aftertaste. No bloating. No sticky mouth. Just pure energy with a perfect taste — smooth, refreshing, and made to fuel your lifestyle.

Atomic was never just another energy drink. From day one, it was built different.

2005 - REDESIGN

The can of ATOMIC® Energy Drink Classic is redesigned to its actual design.

2009 - ATOMIC SUGAR-FREE

Atomic Drinks launches besides the 6-pack and a new 355ml can, the ATOMIC® Energy Drink Sugar-Free. Unlike most Sugar-Free Drinks, the Atomic Sugar-Free has no bad light-taste but tastes the same as the original and is a huge success.

2019 - NEW FLAVOURS

In 2019, we shook things up! That’s when we kicked off the creation of four bold new flavours made to fuel your vibe—Atomic Energy Tropical, Mojito, Watermelon, and Açaí Berry. Each one crafted to bring serious refreshment and unstoppable energy. This was just the beginning of a new era in taste.

2020 - DEVELOPMENT OF ATOMIC SPORTS DRINKS

In 2022, we leveled up with the launch of our Atomic Sports Drink range—engineered for ultimate rehydration and performance. We dropped 6 refreshing flavours: Red Punch, Orange, Lemon, Watermelon, Pink Grapefruit, and Açaí Berry. Packed with essential minerals and salts to replenish what you lose when you sweat—this is hydration that keeps up with your hustle. 
Go Further & Recover Faster with Atomic Sports Drinks!

2025 - THE ATOMIC ERA GOES FURTHER!

2025 and beyond is all about next-level moves. Atomic Drinks is charging ahead with fresh product innovations, bold market expansions, and global partnerships that are taking our energy worldwide. From new flavours to new frontiers, the Atomic energy is everywhere.

More energy. More reach. More impact.
This is just the beginning. Stay tuned. Stay Atomic.

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